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The Caregiver Innovation Show
Marketing to Seniors: Breaking Through the Noise
Okay, so today we're going to dive into something pretty fascinating yeah, how to really make marketing work in the aging industry.
Speaker 2:Yeah.
Speaker 1:We've got some source material here and it's really geared toward those of you out there who are kind of on the front lines, innovating and leading in this really important sector.
Speaker 2:Mm-hmm.
Speaker 1:And it brings up a problem that I think a lot of people in this area face.
Speaker 2:Yeah.
Speaker 1:You've got amazing solutions for seniors, but getting those solutions actually into the hands of the people who need them can sometimes feel like an uphill battle.
Speaker 2:Yeah, they might have the most incredible age tech product, the most caring service you can imagine, right. But when it comes to actually connecting with this demographic, those traditional marketing playbooks, they just don't seem to cut it.
Speaker 1:Yeah, you hit the nail on the head there because it's that feeling of man I've got something really valuable.
Speaker 2:Right.
Speaker 1:Something that could really make a difference in people's lives, but how do I actually reach the people who need it?
Speaker 2:Yeah.
Speaker 1:And I think, even if you're not specifically in the aging industry, you probably experience this in your own field at some point yeah. You know that feeling of like. How do I break through all the noise and get people to see the value of what I'm doing? What if there was a way to, like, bottle up that core value that you've got?
Speaker 2:Yeah. And communicate it in such a clear and concise way that it just instantly clicks with people and actually makes them want to take action. Well, that's exactly what we're going to be looking at today, because this source introduces this really interesting concept called the five minute perfect webinar.
Speaker 1:OK.
Speaker 2:It's a framework and it's specifically designed for leaders in the aging industry to do just that Communicate what they do in a really powerful way and then turn those viewers into customers. Wow, and all of that in just five minutes.
Speaker 1:In just five minutes, so really focusing in on that challenge of reaching the aging market. This is a real pain point that this source really digs into. Talking about these innovators they're creating amazing things but they feel stuck. They're putting in the work, they're trying the usual things, but the leads just aren't coming in. It's like there's something unique about this industry that makes it really difficult to connect with the right people.
Speaker 2:And you're absolutely right to highlight that it is unique. If you think about it, the aging demographic is incredibly diverse. You've got varying levels of comfort with technology, different priorities, a huge emphasis on trust and building relationships yeah so that traditional kind of like scattergat approach of some marketing just doesn't hit the mark right, it just doesn't work and that's where this five-minute perfect webinar framework comes in. It's like a laser focused way of addressing those very specific nuances and connecting with people on a deeper level.
Speaker 1:Okay, I like that A laser focus. So this five minute perfect webinar it's presented as a proven framework in this material.
Speaker 2:It is.
Speaker 1:So what are those elements that make it work?
Speaker 2:Yeah, so the source lays out three key principles that are really at the heart of why this works so well.
Speaker 1:Okay buddy.
Speaker 2:The first one is all about shattering misconceptions. So the idea here is to immediately identify, like right off the bat, an incorrect belief that your ideal customer probably has, and by addressing that head on you're not only grabbing their attention Right, but you're also establishing yourself as someone who gets it. You understand their challenges.
Speaker 1:You're an authority.
Speaker 2:You're an authority. You have insights that they might not have considered before. It's about creating that moment of oh, I hadn't thought of it that way before.
Speaker 1:Like that, pattern interrupt.
Speaker 2:Exactly Pattern. Interrupt and immediately you become someone worth listening to.
Speaker 1:Yeah. So it's like you think it's this but actually it's this, and then you come in with the proof.
Speaker 2:Exactly. Come in with the proof, and that leads us perfectly to the second principle.
Speaker 1:Okay, Hit me.
Speaker 2:Which is delivering three transformative secrets. Okay, secrets, it's about pinpointing three very specific, valuable and actionable insights and delivering those within that short, five minute time frame.
Speaker 1:You hold some back.
Speaker 2:You hold some back, but the power of three is huge in communication.
Speaker 1:Right.
Speaker 2:It's memorable, it feels complete. It's digestible, it's digestible without being overwhelming, and the goal is to build that trust by actually giving them stuff they can use.
Speaker 1:Right.
Speaker 2:So you're giving them tangible takeaways that they can implement right away.
Speaker 1:You're showing them that you're not just all talk. You're actually giving them something of value.
Speaker 2:Exactly, and by doing that, you're also preemptively handling any objections they might have. It's about demonstrating that you're the real deal, not just through what you say, but through the value you provide.
Speaker 1:So it's like you're giving them a little taste of what you can do.
Speaker 2:Exactly A little taste to whet their appetite.
Speaker 1:I like that, and it's really interesting how that focus on three secrets makes the information so much more digestible.
Speaker 2:Yeah, it's like a perfect little package.
Speaker 1:Yeah.
Speaker 2:So what's the third element that ties it all together? So the third principle is presenting your solution, naturally. Okay, what's? The third element that ties it all together. So the third principle is presenting your solution, naturally Okay. So the entire framework is designed to guide the viewer along a path, okay.
Speaker 2:It starts with shattering that misconception. Then you give them those three secrets Right and by the end they've arrived at the realization that your product or your service, it's the next logical step for them. It's about that aha moment where they connect the docs themselves and the source really emphasizes doing this without resorting to those high pressure sales tactics.
Speaker 1:Right, because nobody likes that.
Speaker 2:Nobody likes that. It's about creating a sense of urgency based on the value you've already demonstrated. The ultimate goal is to boost those conversion rates, because the viewer has seen for themselves that what you're offering is the answer to what they need.
Speaker 1:So it's like a carefully constructed journey.
Speaker 2:Exactly A five-minute journey that takes them to that conclusion.
Speaker 1:Very cool. And who exactly is this five-minute perfect webinar designed for?
Speaker 2:So the source material lays out a really clear picture of the target audience here, and it's professionals across the entire aging industry. Okay, so we're talking care providers who are trying to attract more clients or fill those program slots.
Speaker 1:Right.
Speaker 2:Age tech companies trying to expand their user base, senior living communities looking for new residents and really any business out there offering products or services specifically designed to improve the lives of older adults.
Speaker 1:Yeah, because that challenge of communicating effectively and getting those leads.
Speaker 2:Right.
Speaker 1:It's a big one in this industry.
Speaker 2:It is a big one and this framework seems to have broad applicability because of that.
Speaker 1:It does so. Whether you're providing home health care, developing new assistive technologies or managing a retirement community, these principles can be applied.
Speaker 2:Absolutely they can, and the source also talks about a free webinar.
Speaker 1:Oh, tell me more.
Speaker 2:For anyone who's intrigued by this and wants to dive deeper, they're offering a free 45-minute training session and they're going to really pull back the curtain and show you the exact script structures that companies are using to get results with this five minute format.
Speaker 1:So you can just plug and play.
Speaker 2:Pretty much. They'll also show you how to pinpoint that big misconception that we talked about.
Speaker 1:Yeah.
Speaker 2:The one that really hooks our target audience, and they're going to break down that three secret formula for conversions.
Speaker 1:A magic formula.
Speaker 2:A magic formula and to make it even more compelling, they highlight real world results, examples of these short webinars actually bringing in serious revenue in the senior market.
Speaker 1:Yeah, I was going to say because it can't just be theory, it has to actually work.
Speaker 2:Exactly, and they point to these five minute webinars that have generated millions of dollars.
Speaker 1:Wow.
Speaker 2:So it gives you a real sense of the potential return on investment if you do this right.
Speaker 1:Right, and they don't just stop there. They actually give you guidance on how to get started quickly.
Speaker 2:They do.
Speaker 1:They say you could potentially implement these strategies within 24 hours.
Speaker 2:Yeah, it's all about taking action.
Speaker 1:So this isn't just some vague idea. It's very concrete and you can put it into practice right away.
Speaker 2:You can. And speaking of concrete, let's talk about the person behind all this.
Speaker 1:Yeah, because they mentioned someone who actually studied under Russell Brunson.
Speaker 2:They did.
Speaker 1:And adapted this perfect webinar formula. So what do we know about them?
Speaker 2:Right. So the source emphasizes the creator's experience in the marketing world, specifically mentioning that they learned directly from Russell Brunson, who's kind of a legend in online marketing and sales.
Speaker 1:Yeah, big name.
Speaker 2:Yeah, and by highlighting that connection they're really leveraging Brunson's reputation and his proven track record Right, and what's really interesting is that they've taken those core principles from the Perfect Webinar which has worked across industries.
Speaker 1:Yeah.
Speaker 2:And they've fine-tuned it specifically for the aging industry. So, it suggests a real depth of specialized knowledge.
Speaker 1:A niche expert.
Speaker 2:Exactly, and they even share an example of a skin care company that saw huge growth.
Speaker 1:Oh, wow.
Speaker 2:Using a similar adapted method.
Speaker 1:So this is not just theory again. It's not, it's been put into practice and it works.
Speaker 2:It works. So if any of our listeners are out there thinking, okay, this sounds interesting, I want to know more. What should they?
Speaker 1:do yeah, what's the next step?
Speaker 2:the big call to action is to register for that free 45 minute training webinar. Okay, and the source gives you all the details on when it's happening. Perfect. And they also mentioned that there will be a replay available. Okay, so you don't have to worry if you can't make it live great, and I think they also mentioned something about the ASA conference they did. They pointed out that this training would be especially relevant for folks attending the ASA conference okay, so a little bonus for those who are going absolutely a timely opportunity for them yeah, and there's something else.
Speaker 1:Isn't there an extra little incentive to check it out?
Speaker 2:There is Everybody who attends that free training also gets an aging industry marketing cheat sheet.
Speaker 1:Nice.
Speaker 2:Which they value at $97.
Speaker 1:Wow, that's a nice bonus.
Speaker 2:It is, and it gives you some practical tools that you can use right away to improve your marketing in this sector.
Speaker 1:So they're really loading you up with value.
Speaker 2:They are, and beyond just the nuts and bolts of marketing and conversions, the source also touches on something deeper about the aging industry itself.
Speaker 1:Right.
Speaker 2:It's not just a market. It's more than that.
Speaker 1:Yeah, they talk about it being a mission.
Speaker 2:They do. It's about improving lives and well-being for seniors.
Speaker 1:Right, and that's something that I think a lot of people in this industry really connect with.
Speaker 2:Absolutely. It's about making a difference.
Speaker 1:Exactly, and it brings us back to that challenge we talked about at the beginning.
Speaker 2:Yeah.
Speaker 1:You can have the most impactful solution in the world.
Speaker 2:Right.
Speaker 1:But if nobody knows about it?
Speaker 2:It's not going to help anyone.
Speaker 1:It's not going to help anyone, and so what's the ultimate goal here? For the person who created this five minute perfect webinar approach?
Speaker 2:Right. So their goal is to empower leaders in the aging field to not only drive positive change, but to get their message out there, get their products and services into the hands of the people who need them.
Speaker 1:Right.
Speaker 2:They talk about funnels made easy, which I think is a great way of putting it.
Speaker 1:Yeah.
Speaker 2:They want to take the complexity out of online marketing and sales and make it something that anyone can use effectively.
Speaker 1:So, even if you're not a marketing whiz, Exactly you can still get your message out there.
Speaker 2:You can and make a real impact.
Speaker 1:Okay, so let's sum it up. We've explored the very unique challenges of marketing to the aging industry. We've talked about this idea of the five-minute perfect webinar as a potential solution.
Speaker 2:Yes.
Speaker 1:And those key principles that make it effective, shattering misconceptions, delivering those three transformative secrets.
Speaker 2:Yeah.
Speaker 1:And then, naturally, presenting your solution.
Speaker 2:Absolutely, and we also touched on who this framework is for, the details of the free training and that bonus cheat sheet.
Speaker 1:Right, all the goodies.
Speaker 2:All the goodies and that deeper sense of mission that really drives this industry.
Speaker 1:Yeah, making a real difference in the lives of seniors.
Speaker 2:Exactly, and it all comes down to effective communication.
Speaker 1:So for all of you listening out there, even if you're not working specifically with the aging population, think about these principles.
Speaker 2:Yeah, how can you identify and challenge those key misconceptions that your audience might have?
Speaker 1:Right.
Speaker 2:How can you distill your value down into those concise, actionable insights that build trust and make people see your offering as the obvious choice?
Speaker 1:And that leads us to a really powerful question to consider.
Speaker 2:Yeah, what's that?
Speaker 1:What if you could clearly and concisely communicate your value to anyone in a way that they instantly get it?
Speaker 2:Wow.
Speaker 1:What's that? One big misconception that if you could debunk it.
Speaker 2:Yeah.
Speaker 1:Would completely change the way people see your work.
Speaker 2:Oh, that's a good one.
Speaker 1:Think about that core message and how you can really boil it down to its essence.
Speaker 2:To have that maximum impact.
Speaker 1:Exactly so they get it and they're ready to take action.
Speaker 2:I love it. That's a great place to leave it. Food for thought for everyone.
Speaker 1:Food for thought.
Speaker 2:Thanks for listening.
Speaker 1:Thanks everyone.
